Fisher Investments Provides Personalized Investment Services

At Fisher Investments, your individual questions and concerns are discussed with your personal Investment Counselor, who stays in contact with you about any important developments related to your account. Your Investment Counselor watches over your portfolio, communicating your relevant but unique needs to our Portfolio Evaluation Group, which is under the direction of Ken Fisher and the rest of the Investment Policy Committee. When choosing the optimal long-term investment strategy and engineering the near-term tactics, some of the factors Fisher Investments considers are:
• Time horizon – how long you expect or need your money to be working toward your objectives
• Investment objectives – the terminal value and cash flows you wish to target over your time horizon
• Accommodation of cash flow requirements
• Most appropriate benchmark – to serve as a roadmap to maximize the probability of meeting your objectives
• Other assets not managed by Fisher Investments
• Tax status and unrealized tax assets and liabilities*
• Restrictions or preferences
• Retirement plans
• Frequency and medium of communication

Fisher Investments’ Fees - Small Difference in Annual Expenses, Big Effect Over Time

What look like very minor differences in management costs can have a big impact on your results. A little bit here, a little bit there; it all adds up to a lot less return. Consider the following example: A difference of just 1.25% in annual expenses could potentially result in over a million dollars of your potential gains going into somebody else’s pocket over a 20-year time horizon.** Although few investors consider a million dollars a small matter, many don’t worry about paying an extra percent or two in fees. That's why Fisher Investments strives to maintain a low annual fee and has developed extensive proprietary trading technology and a number of strategic relationships designed to help keep transaction costs lower than what many individual investors could achieve on their own. With typically low portfolio turnover, most clients generally pay under 1.5% in total average annual expenses. This can become even less when factoring in that, for many clients, much of our fees can be tax deductible.* Although we don't provide tax advice, we can also take into consideration your tax consequences in managing your account unlike many mutual funds. We know it’s money out of your pocket if you’re paying high annual expenses, steep sales charges, high capital gains taxes, extra mutual fund fees such as 12b-1s, or not getting low total commission costs.

Fisher Investments Dynamic Approach - How We Seek to Perform Well in Changing Market Cycles and How We Think This Maximizes The Likelihood of Beating the Markets
We believe Fisher Investments is distinguished from other firms by our innovative investment approach and underlying philosophy. Many money managers limit themselves by specializing in one investment style. When that style does well, they’re hot; when it doesn’t, they’re not. Unlike many investment advisors, our concept of diversification is not to place money with various managers using different styles, hoping at least one of them will be hot. We use rigorous quantitative methods in combination with fundamental research to help us in our effort to avoid lagging styles and buy superior performers. Fisher Investments has grown its business and client assets by applying this top-down process to our clients’ needs. For clients whose investment needs call for our broadest strategy, Global Total Return, we seek to make active decisions along asset allocation, country, sector, and individual security lines. We think this maximizes the likelihood of beating the markets and achieving a successful outcome for our clients.

*Fisher Investments does not provide tax advice. Please consult your tax advisor.
**This example assumes a hypothetical x% return per year over 20 years. This example is provided for illustrative purposes only, doesn't include transaction costs, and is not intended to portray any prior or future performance results. Actual results can vary. Investments in securities involve the risk of loss.