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Home  >   Fisher Investments Strategy

Fisher Investments Strategy & Philosophy

If you're interested in learning about Fisher Investments strategies, read on. Fisher Investments manages discretionary assets with a fundamental belief in capitalism and how free capital markets function.

As part of Fisher Investments strategy, we start with the simple notion that supply and demand of securities are the sole determinants of securities pricing. Correspondingly, we believe capital markets are relatively efficient discounters of all widely known information. Therefore, for Fisher Investments strategy to actually add value through active management, we believe we must identify information not widely known or interpret widely known information differently (and correctly) from other market participants. These tenets are core to Fisher Investments strategy and have proved successful over more than 20 years, since Ken Fisher pioneered the Price to Sales Ratio for investment analysis. We have continuously sought to innovate capital markets technology for the benefit of our clients.